![]() These are the 5 basic steps towards the perfect elevator pitch. In those 30 seconds or less, the goal is to describe what you do or sell, in order to earn a follow-up conversation with your audience. So what exactly is an Elevator Pitch? To put it simply, it’s an informal presentation that should last no longer than 30 seconds. This is where the elevator pitch comes in. Having it in your pocket and ready to go means you always have something good to say when talking about the library.If there’s one thing I’ve learned about myself, it’s that I don’t have the biggest attention span, and neither do most people nowadays. It makes things SO much easier for you to talk about your idea, and to persuade other people to follow along with you, if you have your elevator speech practiced and ready! And when you are talking about great things in your library, you will probably give this same speech a few dozen times. Do you want the person to give an answer on the spot? Do you want them to say “Hmmmm…” and think about what you said? Is this the start of a longer discussion? Should they contact you later? Be ready to hand over your business card, to tap phones to share contact information, or to just shake hands and say “Thanks for listening!” depending on what you want to accomplish. ![]() ![]() Whoosh out any stress or nervousness you feel, then just dive into your quick speech. The moment arrives your elevator is here! Take a moment to take a deep breath. What is THE most important point? That is where you are going! And then you can keep building up the supporting points to that idea.ĭo you have an understanding co-worker who who will listen to your speech and give some useful feedback? A friend who wants to hear about libraries? A dog? (They make the best audience when you are just starting out – they listen closely and seem to give a lot of positive feedback!) Or just stand facing a mirror when you talk – it can help you to see how you are being perceived. ![]() You only have 60 seconds, it’s only a few sentences. Next: what is important here? What should people know about your issue? Make a few notes, so you don’t lose track of ideas. First: pick out a topic! This is probably something that will be obvious, or something in your library you really want other people to know. It is pretty easy to get your elevator speech ready. What is the cure for this? Just as if you wanted to go to Carnegie Hall: Practice, practice, practice! If you just have a minute or two with someone, and you need to get out your message – it’s elevator speech time!Įveryone knows how easy it is to have something important to share – and spend time talking around the topic, or stammering with the flow of words inside your head happening faster than you can speak them. When do you want to use this kind of presentation? Usually, when you need to make your point quickly, and move on. ![]() An elevator speech is just a way to formalize it, and to help you give the best presentation of your ideas. You probably already do this on a daily basis – talking about the things your library has, does, and provides. This has kind of expanded to encompass all kinds of advocacy speech, but the basic idea remains the same. This is your shot, you don’t want to throw it away! It started as a business idea: you meet the Head Honcho in an elevator, and have about 60 seconds to wow her with your big idea. You have probably heard of elevator speeches, but may be fuzzy on the concept. ![]()
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